Saturday, June 05, 2004

Paris Hilton designs perfume, beauty items 

Paris Hilton designs perfume, beauty items: "Socialite-turned-TV star Paris Hilton has signed a deal to develop her own line of perfume and beauty products.

Hilton has entered an agreement with Parlux Fragrances of Fort Lauderdale, Fla., to produce and distribute the designer products, with the first items due out by year's end, Women's Wear Daily's Web site reported Tuesday.

The beautiful thing about Paris is that she is so well known. She makes news wherever she goes, said Ilia Lekach, chairman and chief executive officer of Parlux.

Paris has the right demographics for us, and she has both U.S. and international appeal, he said.

Hilton stars on Fox TV's Simple Life, which begins its second season June 16. The hotel heiress also has advertised for Guess and unofficially starred in her now infamous sex video. "

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